Incorporating sustainable packaging used to be a way for beauty brands to set themselves apart from the competition, but today, it’s practically the industry standard. In some jurisdictions, new legislation has been passed making sustainable packaging a requirement. Beauty brands are starting to feel the pressure from both consumers and policymakers to reduce the materials used in packaging and make the transition to more sustainable packaging solutions.According to research conducted by Zero Waste Week, more than 120 billion units of plastic packaging are produced by the beauty industry every year. Recently, the beauty industry has experienced a surge in sustainable packaging options, including recyclable and biodegradable materials, to meet this growing demand from both consumers and brands. These new packaging innovations are transforming the industry and ushering in a new era of sustainability that not only appeals to eco-conscious consumers, but can also even reduce production and shipping costs for brands over time, making sustainable packaging the most practical choice.Ready to rethink your packaging? Here are a few of the best sustainable packaging solutions for beauty brands looking to reduce their environmental impact in 2024, selected by BeautyMatter.NisshaNissha is an industrial mold manufacturing company based in Japan specializing in decorative molding and sustainable packaging. The company’s latest sustainable packaging solution is a 50ml jar made of bio-based and compostable material that was developed in collaboration with Helsinki, Finland-based Sulapac, an award-winning material innovation company.